Richard Prince, Cowboy

Prince spent forty years re-photographing the Marlboro cowboy and selling the result as his own. This is the survey of that work, edited by Robert M. Rubin and published in 2020, its cover carrying the appropriated ad that started the whole argument. It features the Untitled (Cowboy) pictures, one of which became the first photograph to sell for more than a million dollars at auction, along with the lawsuits the series drew from the photographers who shot the originals. Ultimately it was his commentary on who owns cultural imagery.

One copy available.